Name: Ahmed M. Diab (PhD) . Title: Associate Professor . Department: Rural Sociology and Agricultural Extension. Employer: Faculty of Agriculture, Assiut University, New Valley Branch. Education: BSc (Rural Sociology & Agriculture Extension, Very good with honor, Assiut Univ., 2003), MSc (Agricultural Extension, Assiut Univ., 2008), PhD (Agricultural Extension and Rural Sociology, Cairo Univ., 2012). Work Experience: Research Assistant (Socio-economic division, Desert Research Center, Egypt, 2005), Assistant Researcher (2008), Researcher (2012), Faculty member (Assiut Univ. New Valley Branch, 2014). Research interests: Agricultural and extension education, Diffusion and adoption of innovations, agricultural innovation system, Extension Quality.