Asian Journal of Agricultural Extension, Economics & Sociology

The study was undertaken during with the objective to study was the communication patterns of Supervisors of ICDS. The sample for the study comprised of 60 Supervisors in that 30 from Home Science and 30 from Non- Home Science Supervisors selected from four districts of Karnataka State namely Belgaum, Dharwad, Gadag and Haveri. Data collected through the questionnaire and interpreted using suitable statistical parameters. Important findings were most of the Home Science and Non-Home Science Supervisors used Individual contact methods. Because of face to face communication exchanged their ideas, directly with each other and most of the Supervisors used group methods with their Anganawadi workers, it saved energy and time of the supervisors and it was one of the effective way to convey the message to their Anganawadi workers. Mobile phone as expected has been most used method while contacting colleagues, Anganawadi workers and beneficiaries, as it was easy and affordable. Supervisors have used individual methods more commonly than group and mass method, in the present study. Majority of the Home Science and Non Home Science Supervisors conducted meetings with the rural women. The programmes in the television helped the supervisors to know and understand various programmes helpful for the rural women. In turn they diffused the useful information to the concerned beneficiaries.