Communication Behaviour of Groundnut Growers in Chittoor District of Andhra Pradesh
P. Sai Charitha *
Department of Agricultural Extension & Communication, SHUATS, Prayagraj, 211007, India.
. Jahanara
Department of Agricultural Extension & Communication, SHUATS, Prayagraj, 211007, India.
*Author to whom correspondence should be addressed.
Abstract
This study was conducted in Chittoor District of Andhra Pradesh to measure communication behaviour among groundnut growers for agricultural technology. A total number of 120 respondents were selected purposively from 12 villages under Gudipala & Yadamari block to measure the level of communication behaviour among growers for agricultural technology. The data was recorded by personal interview method by using pre-structured interview schedule and latter appropriate statistical analysis was done to draw logical conclusion. The study revealed that 44.18 % of the Groundnut growers belonged to middle age category and 57.51 % belonged to middle and high school. 44.16 % of the groundnut growers belonged to medium (2.5 – 5) acre of land holding. The findings also revealed that that majority (41.66%) of the groundnut growers had medium level of communication behaviour among groundnut growers, (40.01%) and (18.33%) of the groundnut growers had high and low level of communication behaviour.
Keywords: Information sources, groundnut growers, communication behavior