Awareness Level of Geographical Indication (GI) on Madurai Malli
M. Rajeshwaran *
JKKM College of Agricultural Science, T. N. Palayam, Gobichettipalayam, Tamil Nadu, India.
A. Janaki Rani
Department of Agricultural Extension and Rural Sociology, TNAU, Coimbatore, Tamil Nadu, India.
C. Sabarinathan
ICAR Krishi Vigyan Kendra, Theni, Tamil Nadu, India.
*Author to whom correspondence should be addressed.
Abstract
The study aims to assess the awareness level of Geographical indication on Madurai Malli in Madurai district. It was found that Majority of the respondents were having low level of awareness on GI Madurai malli. It was inferred from farmers in the study area doesn’t know the real benefits of GI and its importance in the socio-economic development of the community. In the domestic market the farmers really find any changes in the price hike due to GI tag might be the reason for low level of awareness on Geographical indication on Madurai Malli among the beneficiary respondents.
Keywords: Geographical indication, madurai malli, awareness, farmers