A Study on Usage Pattern and Issues Faced by Consumers using Online Grocery Shopping
B. Purushothaman *
Tamil Nadu Agricultural University, Tamil Nadu, Coimbatore, India.
S. Hemalatha
Department of Agricultural Rural Management (CARDS), Tamil Nadu Agricultural University, Coimbatore, India.
K. Divya
Department of Agricultural Rural Management (CARDS), Tamil Nadu Agricultural University, Coimbatore, India.
R. Pangayar Selvi
Department of Physical Sciences and Information Technology, Tamil Nadu Agricultural University, Coimbatore, India.
*Author to whom correspondence should be addressed.
Abstract
The fastest-growing segment of the Indian retail market is e-retailing. E-commerce has been a benefit for customers throughout the pandemic. This study assists in identifying the problems that consumers encounter when shopping for groceries online at hypermarkets. It also analyses the consumer's usage patterns when it comes to online grocery shopping. The consumers using the online grocery shopping were contacted for the study. The purposive sampling method was used to identify 120 consumers. Primary data was collected from individual respondents by using a well-structured interview schedule. Simple percentage analysis, Garrett ranking techniques were used to analyses this study objective. The result findings from this study are, Trust on online retailors was the major issue faced by consumer while using online grocery shopping with Garrett score of (70.57). Nearly 39 per cent of consumers frequency of shopping using online grocery shopping was slightly frequently. And 38.3 per cent of consumer spending 5 to 10 hours for using online grocery shopping per month.
Keywords: Shopping, retailing, consumer, constraints, e-commerce