Analysing Growth and Instability of Indian Yogurt Market: A Global Comparative Approach
Ramandeep Singh *
Institute of Agribusiness Management, Bikaner, India.
Rajesh Sharma
College of Agriculture, Sri Ganganagar, Swami Keshwanand Rajasthan Agriculture University, Bikaner, India.
*Author to whom correspondence should be addressed.
Abstract
Fermented products were the first processed food consumed by humans, mainly for their longer shelf life, safety, and organoleptic qualities. Yogurt is one of the best-fermented products having the highest bioavailable cobalamin. In India, yogurt is an emerging value-added product with a CAGR of 10.20 percent and stands second after China. This paper evaluates the Comparison of the CAGR of India and Global in terms of revenue per capita, Price, and Volume of sale of yogurt. India is doing good than the global in yogurt. The CAGR of Revenue per capita, price, and volume of yogurt in India are 9.1 percent, 6.6 percent, and 3.4 percent, respectively. The Indian yogurt market shows low instability than the global market. This persuades many foreign giants to capture the growing Indian market of yogurt.
Keywords: Yogurt, CAGR, instability, Cuddy-Della Valle Index