Market Analysis for Floral Rejuvenated Products in Hyderabad City of Telangana State, India
Bobbala Manasa *
School of Agribusiness Management, College of Agriculture, PJTSAU, Hyderabad, Telangana, India.
. Seema
PJTSAU, Hyderabad, Telangana, India.
D. Srinivasa Reddy
Cost of Cultivation Scheme, Department of Agricultural Economics, College of Agriculture, PJTSAU, Hyderabad, Telangana, India.
D. Srinivasa Chary
Department of Statistics and Mathematics, College of Agriculture, PJTSAU, Hyderabad, Telangana, India.
P. Radhika
School of Agribusiness Management, College of Agriculture, PJTSAU, Hyderabad, Telangana, India.
*Author to whom correspondence should be addressed.
Abstract
Flowers are an important part of Indian culture, and because of various religious practises, tonnes of flowers frequently collect in places of worship such temples, mosques, churches, and gurudwaras. They are also generated at weddings, flower markets, residential neighbourhoods, and other events. Unfortunately, the majority of these flowers are frequently dumped in garbage and water after being used, endangering the ecosystem. In order to reduce the effects caused by floral waste this can be converted into the production of value added products like incense sticks, compost, soaps, essential oils. Hence, to understand the market for these floral rejuvenated products, the present study was taken to analyse the source of awareness of users and factors influencing the users to purchase the floral rejuvenated products. Data was collected from 120 users in the Hyderabad city and analyzed using descriptive statistics, ANOVA Test and Factor analysis.
Keywords: Floral rejuvenated products, floral offerings, floral ornaments