Awareness of the Rural People on Different Digital Applications, Sites and Channels
Munmi Boruah *
Department of Extension Education and Communication Management, College of Community Science, Assam Agricultural University, Assam, India.
Sayanika Borah
Department of Extension Education and Communication Management, College of Community Science, Assam Agricultural University, Assam, India.
H. C. Kalita
ICAR, KVK, Dudhnoi, Goalpara, Assam, India.
*Author to whom correspondence should be addressed.
Abstract
Digital literacy provides many opportunities for growth and advancement of the people which is essential to survive in the current tech-dominated world. The present study was conducted with the objective of finding out the socio-economic status of the respondents and to assess the awareness of the rural people on different digital applications, sites and channels. The study was conducted on 120 members of Jorhat and Golaghat District of Assam. Results of the study showed that 70.83 per cent of the respondents belonged to the medium level of socio-economic status and among different digital applications sites and channels in different categories, DD Kishan (Agricultural), Facebook (Social media), ArogyaSetu (Health), Google meet (Videoconferencing), Google Pay (Finance) and Flipkart (online shopping) were found to be more popular as compared to others in their categories.
Keywords: Rural, digital, literacy, awareness, ICT