Services Rendered by Various Marketing Agencies to the Banana Grower in Burhanpur District of Madhya Pradesh, India
Sheetal Patel *
Department of Extension Education, J.N.K.V.V, Jabalpur, India.
Kamini Bisht
Department of Extension Education, J.N.K.V.V, Jabalpur, India.
S. R. K. Singh
ICAR- ATARI, J.N.K.V.V, Jabalpur, India.
Seema Naberia
Department of Extension Education, J.N.K.V.V, Jabalpur, India.
*Author to whom correspondence should be addressed.
Abstract
A study was conducted to find out the services rendered by various marketing agencies to the banana growers in Burhanpur district of Madhya Pradesh. Services defined as the degree to which farmer has rendered various marketing services which have provided by marketing agencies. Services related to marketing information, consulting, selling, credit, grading, and, transportation were enlisted in a pre-tested interview schedule. The farmers were asked to rank the agencies on the basis marketing, agencies, storage, credit facilities, and transportation of services rendered by them in the order of importance. The opinion of the farmers was ranked on the basis of weighted mean score. The result of the analysis has shown that the Banana growing farmers prefer Madhusudan kela agency for marketing, credit facilities, transportation and selling services.
Keywords: Marketing agencies, credit facilities, transportation, marketing