Asian Journal of Agricultural Extension, Economics & Sociology

The present study was undertaken to assess the knowledge and attitude of farmers regarding social media in the Kota district of Rajasthan, during the year 2022-23. The study used purposive sampling to select one Block, namely Khairabad and simple random sampling to select four villages from the block. In total four villages were selected for the study, and a total sample of 120 social media users was chosen using proportionate simple random sampling technique. The study revealed that the maximum respondent was middle-aged (42.5%), while farmers (50.8%) had small land holdings. The maximum number of respondents having a medium level of economic motivation, and social media exposure, and about fifty-three percent (52.5%) of the respondents have medium level of knowledge about social media. The majority of the farmers (65.8%) have maximum knowledge about social media are very useful but sometimes it helps in spreading wrong information, while less than fifty percent (49.2%) the of farmer have a medium-level attitude regarding social media. Age, Occupation, Educational qualification, Farm power, and Economic motivation are positively and significantly correlated at 0.01% level of probability and Family size, Landholding, social media exposure is positively and Family size, Landholding, social media exposure is significantly at 0.05% level with the knowledge toward use of social media. On the other hand, all the independent variables were significantly and positively correlated with attitude level at 0.01% and 0.05%.