Constraints and Suggestions towards Supply Chain Management of Arize 6444 in Patna District of Bihar, India
Ashish Kumar Singh *
Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211 007, U.P., India.
Jayant Zechariah
Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211 007, U.P., India.
Nitin Barker
Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211 007, U.P., India.
*Author to whom correspondence should be addressed.
Abstract
The study conducted in Patna district of Bihar State has investigated the supply chain of Arize 6444 seed based on the data collected in the field survey from 100 respondents. The study has used Henry Garrett’s test for analysis. The study focused on the different constraints involved in the marketing of Arize 6444. The study has revealed that factors such as price, availability, certification problems, transportation, quality problems, competitors, communication gaps, and communication gaps hold a 1 to 7 ranking, respectively. This indicates that price is a major concern that should be considered first. It is also suggested that promotional activities like demonstrations, farmer meetings, and company co-official field visits be done at regular intervals to overcome the constraints.
Keywords: Supply chain, constraint, factor affecting