Study on Brand Promotion of Pre-emergence Herbicide in Kurukshetra District of State Haryana, India
Rishita Tripathi
Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh, India.
Nitin Barker *
Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh, India.
*Author to whom correspondence should be addressed.
Abstract
The Present study was conducted in the year 2022 with a sample of 100 Rice farmers in Block of Pipli district of Kurukshetra. The study reveals that the market share of Syngenta India Ltd. was found to be on the top rank in the district. The market share and key existing competitors of Rifit Plus herbicide was found to be Top Star, Sokusai Plus, Pretigan, Milfast, Butaveer. A total quantity sale (Litre) in the district of all the herbicides was 26,500 litres. The lowest market share was found to be of Butaveer ranking on 6th position among all other competitors.
Keywords: Market share, key-existing competitors, brand awareness, customer perception