An Economic Analysis on Marketing and Brand Awareness of Rifit Plus (Herbicide) in Ghazipur District of Uttar Pradesh, India
Vinay Singh Kushwaha *
Department of Agricultural Economics, SHUATS, Naini, Prayagraj, 211007, India.
Amit Kumar
Department of Agricultural Economics, SHUATS, Naini, Prayagraj, 211007, India.
Atul Singh Kushwaha
Department of Agricultural Economics, SHUATS, Naini, Prayagraj, 211007, India.
*Author to whom correspondence should be addressed.
Abstract
The study aims to present an Economic Analysis on Marketing and Brand Awareness of Rifit Plus (Herbicide) in Ghazipur District of Uttar Pradesh, India. It was discovered that two marketing channels were involved in the sale of Rifit Plus (an herbicide) in the Ghazipur district of Uttar Pradesh. These channels were Channel 1 for producers, Wholesalers, and consumers and Channel 2 for producers, wholesalers, retailers, and consumers. Channel 2 is the marketing channel that respondents in the study area most frequently cite as preferable. In channel 1, the overall marketing expense is Rs. 48, the total marketing profit is Rs. 120, and the channel's marketing effectiveness is 2.55%. The overall marketing expense for channel 2 is Rs. 65, the total marketing margin is Rs. 125, and the marketing. Channel 2 is the most popular marketing channel among respondents in the study location. Total marketing cost in channel 1 is Rs. 48, total marketing margin in channel 1 is Rs 120, and marketing efficiency in channel 1 is 2.55%. Channel 2 has a total marketing cost of Rs.65, a total marketing margin of Rs.125, and a marketing efficiency of 2.37%.
Keywords: Marketing channels, marketing efficiency, marketing cost, marketing margin