Asian Journal of Agricultural Extension, Economics & Sociology

Krishi Vigyan Kendra's (KVKs) conducted Cluster Front Line Demonstrations (CFLDs) under the National Food Security Mission (NFSM) to showcase the productivity of newly released technologies on farmers' fields. These demonstrations aimed to disseminate various technologies and engage farmers and extension workers in farming and extension activities. The study focused on Chittoor district in Andhra Pradesh. For CFLDs beneficiary farmers, the study found that variables such as education, training, mass media exposure, innovativeness, scientific orientation, management orientation, economic orientation, and risk orientation had a significant positive relationship with the extent of adoption. However, age and farming experience showed a significant negative relationship. Farm size, extension contact, social participation, and achievement motivation were not significantly related to changes in yield level.In the case of non-beneficiary farmers, education, social participation, scientific orientation, management orientation, economic orientation, and achievement motivation were negatively significant, while age, farm size, farming experience, training, extension contact, mass media exposure, and innovativeness were not significantly related to changes in yield level. When considering all 14 independent variables together, they explained approximately 73.60% of the variation in yield level changes among beneficiary farmers and 55.20% among non-beneficiary farmers participating in CFLDs.