A Review on the Company Profile of TBM Seed Company and Its Sales and Marketing Policies
Deepak Kumar Thakur *
Department of Agriculture Economics and Master of Business Administration in Agribusiness Management, SHUATS, Prayagraj, India and VNR Seed PVT Ltd., India.
Anjali Singh
Department of Biological Science, SHUATS, Prayagraj, India.
Tripti Verma
Department of Food Nutrition and Public Health, Ethelind College of Community Science, SHUATS, Prayagraj, India.
*Author to whom correspondence should be addressed.
Abstract
Sales-Selling the products or services of a firm is referred to as sales. A crucial area for TBM in any seed company is sales and marketing. We must first comprehend sales and marketing in order to understand this. Marketing is the process of getting people to understand your goods through services, strategies, and advertising. Due to the difficulty and expense of marketing, strategic planning is required. This review Paper summarized all the key points and steps adopted by the company to accelerate the sales and marketing policies. This research is unique in that it offers proof of "how" MNCs are using a circular model. The marketing strategies of well-known companies are analyzed in-depth in this study in order to ascertain the aspects that have led to their market success.
Keywords: Sales, marketing policies, TBM, MNCs, advertisement