Asian Journal of Agricultural Extension, Economics & Sociology

The National Rural Livelihoods Mission (NRLM) is a poverty alleviation programme implemented by The Ministry of Rural Development, GOI. The programme aims to promote self-employment and the organization of rural poor. The study was done during 2022-23 in Rewa and Shahdol districts in Baghelkhand region of Madhya Pradesh based on highest number of beneficiaries registered in selected districts under NRLM in the state of Madhya Pradesh. In this study Ex-post facto research design, and proportionate random sampling technique was adopted at 3 percent under multi-stage  sampling procedures. Thus 221 respondents were selected which were personally interviewed to known the profile of beneficiaries. The results revealed that 65.60 percent of beneficiaries belong to young age, 24.00 percent have high school level of education, 47.07 percent  have medium size of family, 55.20 percent have low level of farming experience, 50.20 percent have medium level of income, 53.86 percent have medium level credit accessible, 47.52 percent have marginal land holding, 38.00 percent had low level of information seeking behaviour, 41.17 percent have high level of mass media exposures, 39.82 percent have medium level of risk preference, 43.43 percent have medium level of awareness towards diversification, 51.58 percent have medium level of economic motivation, 46.15 percent have medium level of innovative, 41.65 percent have  medium decision-making ability and 39.80 percent of beneficiaries have low level of management efficiency.