Factors Influencing Profit Chain of Little Millet by Farmer Producer Organization Farmers, Processors and Marketers in Tamil Nadu, India
Balaji Parasuraman *
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore -641 003, India.
T. Mohanraj
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore -641 003, India.
A. Vidhyavathi
Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore -641 003, India.
C. Karhikeyan
Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore -641 003, India.
M. Kathiravan
AC and RI, Vazhavachanur. Tiruvannamalai - 606 753, India.
*Author to whom correspondence should be addressed.
Abstract
Little millet, a significant part of the Indian diet known for its health benefits. The study focuses the factors influencing Profit chain of little millet by FPO farmers, processor and retailers. The research focuses on Northern Tamil Nadu, analysing profitability for producers (75), processors (10), and marketers (10). A total sample of 95 respondents were surveyed using structured interview schedule. Key factors influencing profit chain were identified using multiple linear regression model. For producers, Nitrogen and Potash fertilizer positively impact profits, while labour and seed exhibit negative effects. Processors benefit from positive associations with labour and transport, and marketers' profits are linked to labour, transportation, and storage. The findings stress the need for strategic interventions to enhance the millet value chain, emphasizing the importance of efficient logistics. The study recommends policy measures to increase farmers' productivity and profits through incentives, farmer support extension, and innovative technologies, promoting a balanced diet, weight maintenance, and overall well-being while addressing economic aspects of millet production and distribution.
Keywords: Profit chain, profitability, FPO, little millet, OLS regression