Problems Faced by the Consumers While Buying and Using the Electric Two Wheeler in Thrissur District, Kerala, India
Aswathy K K *
Department of Rural marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur-680 656, Kerala, India.
Ushadevi K N
Department of Rural marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur-680 656, Kerala, India.
*Author to whom correspondence should be addressed.
Abstract
Aim: The study aimed to identify the problems faced by the consumers while buying and using the electric two wheeler.
Methodology: Data required for the study were collected from primary and secondary sources. The primary survey were conducted among the respondents through a pre-structured interview schedule during the month of May 2023. Secondary data were collected from websites, government reports and publications. A total of 30 respondents who are using electric vehicles were selected from Thrissur, using a random sampling method. The identified problems of consumers while buying and using electric vehicle are ranked by making use of Garrett’s Ranking Technique.
Results: Based on Garrett’s ranking, it can be seen that the major problems faced by the consumers while buying electric vehicle were high vehicle cost and the major problem faced by the consumers while using were lack of service centers and followed by lack of skilled labor (breakdown & maintenance).
Conclusion: The results of this study will aid marketers in understanding the problems of consumers. Understanding this would give marketers the ability to create and carry out their marketing strategies effectively, giving them a stronger competitive edge.
Keywords: Electric two wheeler, problems, high vehicle cost, lack of service centers and skilled labor Garrett’s ranking