Growth and Marketing of Banana in Tamil Nadu

C. Velavan *

Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-641 003, Tamil Nadu, India.

*Author to whom correspondence should be addressed.


Abstract

Banana is an important fruit crop cultivated in India and Tamil Nadu ranks third in production in the country and the area under the banana is also increasing over the years in the state. However, high post-harvest losses were reported in banana due to improper development of marketing channels. Hence, this paper aimed to study marketing of banana and perform stakeholder analysis. Three districts namely Tiruchirappalli, Erode and Coimbatore were selected for the study based on the areaunder banana. The results of the study revealed that the growth rate of area was the highest in Vellore - Tiruvannamalai production centre with 7.75 per cent per annum and production and productivity growth were the highest in Cuddalore-Villupuram production centre with 8.39 and 7.23 per cent per annum respectively. Three banana marketing channels were identified in the study area. Pre- harvest contractor was the popular mode of sale by banana producers. The post-harvest loss of 8.5 to 14.5 kg/tonne was reported in selected banana cultivars. No packing method of banana was followed in the entire marketing channel and one third of market intermediaries did not have storage facility for banana. Hence, the marketing channels of the banana have to be improved on handling, storage and packing to reduce the losses.

Keywords: Banana, marketing channel, post-harvest losses, business practices, Tamil Nadu, post-harvest


How to Cite

Velavan, C. 2024. “Growth and Marketing of Banana in Tamil Nadu”. Asian Journal of Agricultural Extension, Economics & Sociology 42 (6):82-89. https://doi.org/10.9734/ajaees/2024/v42i62465.

Downloads

Download data is not yet available.

References

Banerjee, Economics of banana plantation under organic and in-organic farming systems. NABARD, working paper. 2010;223:1-8.

Davara PR, Patel NC. Assessment of post-harvest losses in banana grown in Gujarat. Journal of Horticultural Sciences. 2009;4(2):187-190.

Government of India, Horticultural Statistics at a Glance, department of agriculture and farmers welfare, ministry of agriculture and farmers welfare, New Delhi. 2023;13-14.

Government of Tamil Nadu, Season and crop report of Tamil Nadu, Directorate of Economics and Statistics, Chennai. 2000-2021;36-38.

Olumba CC, Onunka CN. Banana and plantain in West Africa: Production and marketing. African Journal of Food, Agriculture, Nutrition and Development. 2020;20(2):15474-89.

Gowri MU, Shanmugam TR. An economic analysis of production and marketing of banana in India. American International Journal of Research in Humanities, Arts and Social Sciences. 2015;9(3): 234-40.

Sora SA, Jibat Guji M. Evaluation of banana (Musa Spps.) for growth, yield, and disease reaction at Teppi, Southwestern Ethiopia. International Journal of Fruit Science. 2023 Dec 31;23(1):62-9.

Mankhin B, Khan MA, Begum ME, Hossain MI. Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests. Journal of Agriculture and Food Research. 2023 Mar 1;11:100475.

Gujarati, Damoder.N., Basic Econometrics, Mc Graw Book Company, New York, 1992; 169.

Murthy DS, Gajanana TM,Sudha M, Dakshinamoorthy V. Marketing losses and their impact on marketing margins: A case study of banana in Karnataka. Agricultural Economics Research Review. 2007;20(1): 47-60.