Asian Journal of Agricultural Extension, Economics & Sociology

Financial Literacy has become one of the top priorities for most of the world today as it is directly proportional to the economic growth of a country. This is alarming to know that the financial literacy rate in India is way behind other countries, so a study was carried out to measure the financial literacy of students of Junagadh Agricultural University during 2021-2023. The data was collected from 600 students, 300 from Under Graduate (UG) and Post Graduate (PG) each using a structured interview schedule. Financial Literacy Index and Structural Equation Modelling (SEM) were used for the study purpose. The study revealed that, there is a low level of financial literacy especially in terms of financial knowledge among the students. Financial knowledge, behavior, and attitude have significant positive effects on the financial literacy of students hence it is suggested that to enhance the financial literacy of students, training should be imparted on financial attitude, financial behavior, and especially financial knowledge as low level is more prevalent in this area of financial literacy.