Assessing the Attitude of Entrepreneurs towards Agri-Business in Tamil Nadu Using a Standardized Measurement Scale
Thilagam J. *
Tamil Nadu Agricultural University, Coimbatore, India.
J. Unnati
Tata Institute of Social Science, Tuljapur, Maharashtra, India.
C. Cinthia Fernandez
Tamil Nadu Agricultural University, Coimbatore, India.
G.A.Atheequlla
Indian Institute of Horticultural Research, Bangalore, India.
P.P.Murugan
Tamil Nadu Agricultural University, Coimbatore, India.
*Author to whom correspondence should be addressed.
Abstract
This study examines the attitudes of entrepreneurs towards agribusiness, focusing on how various factors influence their entrepreneurial ventures in the agricultural sector. The study employs a robust methodology, using Thurstone and Chave's scaling technique to construct and validate an attitude scale. Results indicate that the majority of entrepreneurs (51.33%) exhibit a moderately favorable attitude towards agribusiness, with a notable proportion 28.67% showing a highly favorable disposition. This favorable attitude is attributed to factors such as opportunity identification, resource pooling and resilience, despite the inherent risks and seasonal fluctuations viz., weather conditions, supply and demand etc., associated with agribusiness.
Keywords: Agribusiness, entrepreneurial attitude, attitude scale, validity, reliability