Asian Journal of Agricultural Extension, Economics & Sociology

The present study was conducted in Kaushambi District of Uttar Pradesh state during 2023-24. To study the knowledge level of farmers about the ARYA scheme of the region by using Purposive Sampling techniques in Kaushambi district, constituting a total sample of 320 respondents, amongst which 160 are beneficiaries and 160 are non-beneficiaries of the scheme. It was inferred from the research that among the beneficiaries,48.75 per cent had a high level of knowledge, followed by a medium level of knowledge, i.e. 31.88. In contrast, 40.62 per cent of non-beneficiaries had a medium level of knowledge, followed by low level of knowledge, i.e. 36.26 per cent. For a claim that suggests ARYA schemes help to improve “Skills” in Rural Youth 45.62 per cent had a high level of knowledge, whereas among non-beneficiaries it was found to be 20.00 per cent. The finding suggests that while ARYA scheme has made an impression in terms of general awareness and its focus on skill development, significant gaps remain in the understanding of its financial provisions and other relevant information. The findings of the study have important implications for extension agencies, policymakers, and implementing institutions. The study underscores the significance of need-based trainings, effective communication channels, and follow-up to strengthen existing knowledge gaps, particularly to financial aspect and entrepreneurial components.