Economic Analysis of Irish Potato (Solanum tuberusum) Marketing in Metropolitan Markets of Bauchi, Bauchi State, Nigeria

Main Article Content

U. E. Umoffia
U. K. Iroegbute
T. M. Barnabas
J. A. Nandi
J. N. Akeweta


Aims: This paper evaluates the economic analysis of Irish Potato (Solanum tuberosum) marketing in the metropolitan markets of Bauchi State.

Study Design: A sample random sampling technique was used in selecting eighty (80) respondents (30 wholesalers and 50 retailers).

Place and Duration of Study: The study was done at Bauchi State, Nigeria.

Methodology: Questionnaire was used to collect data on the socio-economic characteristics of the marketers and other information on cost/return from the respondents. It was however complemented with oral interviews.

Results: The results shows that the enterprise is a profitable venture in the metropolitan markets of Bauchi with a Benefit Cost Ratio (BCR) of (1.84) Yelwa Tudu market compared to other markets, while acquisition cost constitutes the highest proportion of the total cost of marketing potato. The majority of the marketers were female (57.75%) with 70% of the total respondents falling within the age bracket of 30-50 years. Majority of the marketers had a marketing experience of 1-10 years (58.73%). Also 70% of the marketers were married and 57% started their business with personal savings.

Conclusion: The present study identified different challenges in Irish potatoes production and marketing in Bauchi State, Nigeria.

Economic analysis, metropolitan markets, benefit cost ratio, Solanum tuberusum.

Article Details

How to Cite
Umoffia, U. E., Iroegbute, U. K., Barnabas, T. M., Nandi, J. A., & Akeweta, J. N. (2020). Economic Analysis of Irish Potato (Solanum tuberusum) Marketing in Metropolitan Markets of Bauchi, Bauchi State, Nigeria. Asian Journal of Agricultural Extension, Economics & Sociology, 37(4), 1-7.
Original Research Article


Obigbesan GO. Report on potato production Nigeria. International Potato Course; Production, Storage and Selling Technology. International Agricultural Centre. Wageningen, The Netherlands; 1976.

Bulus M. Economics of potato marketing in mango L.G.A of Plateau State. M.Sc Thesis, Department of Agricultural Economics and Extension, A.T.B.U. 2002;67.

Olukosi JO, Isitor SU. Introduction to agricultural marketing, prices, principles and applications. Living Books. Series, G. U. Publication Abuja Nigeria; 2005.

Okonkwo JC, Ene LSD, Okoli. Potato production in Nigeria. NRCR Umudike. 1995;109.

Banjo JO, Ige RK. Cost and return analysis of rice marketing in Alimosho Local Government Area of Lagos State. In: Consolidation of Growth and Development of Agricultural Sector. Dr U. Haruna, DR. S. A. Jibril, Dr Y. P. Mancha and Alh. M. Nasiru (Eds). Proceeding of the 9th Annual National Conference. 2007;167-168.

Jabil YI. Marketing of selected processed dairy products in Bauchi State, Nigeria. M.Sc Thesis, Department of Agricultural Economics and Extension. ATBU Bauchi. 2009;113.

Adinya IB. Analysis of cost-returns profitability in Bekwarra Local Government Area of Cross River State, Nigeria. The Journal of Animal Science. 2009;19(14): 212-216.

Nwanosike MRO. Economic analysis of groundnut enterprises in Rafi Local Government Area of Niger State. International Journal of Applied and Basic Science. 2011;2(4):155-162.