Main Article Content
This study assessed the economics of Moringa marketing in Enugu metropolis. It is an obvious truth that agricultural production and other agricultural business are never completed without getting to the final consumers (the primary target) thus, the importance of marketing is to make these products available to the final consumers and improve access to food consumption. This study was carried out in Enugu Metropolis. Eighty (80) respondents were purposively selected from two local government areas of the study using descriptive sampling techniques. A questionnaire was used as an instrument for data collection. The result showed that the majority (75%) of marketers of Moringa products in the areas were females. About 47.5% were within the age of 31-40 years, 50% attended secondary Schools, 81.25% were married, 90% were Christians and 62.5% had 1-5 years of experience. The two intermediaries in the marketing system are the wholesaler and retailer. The major forms in which moringa products are marketed are the Moringa powder, seeds, oil and herbal tea. The monthly costs and returns from moringa marketing showed gross margin to be N 43,400, net profit to be N 22,800 and benefits cost ration BCR) to be 1:16 indicating that moringa is profitable in the study area. Despite the profitability of Moringa, marketers identified their major constraint to be low demand as a result of difficulties in convincing people to buy. It is therefore recommended that extension agent and processors should help in enlightening people on the multifarious benefits of Moringa by organizing programs on Moringa.
Umbertor. Origin of moringa; 2000.
Manh. Medicinal implications of moringa; 2005.
Anjorin. Nutritive benefits of moringa phytherapy (Research 1,15-25); 2010.
Kasolo. Treatment potentials of moringa; 2010.
Burger. Treatment potentials of moringa; 2012.
Foidl. Effective plant growth hormones; 2001.
Rehman and Basra. Capability of yield increase; 2010.
Price. Family of moringa; 2001.
Abbas RK, Elsharbasy FS, Fadlelmula AA. Nutritional values of Moringa oleifera, total protein, amino acid, vitamins, minerals, carbohydrates, total fat and crude fiber, under the semi-arid conditions of Sudan. J Microb Biochem Technol. 2018;10:56-58.
Adikuru. Income generation and improvement on standard of living; 2011.
Asaolu MF, Omotoyo FO. Phytochemical, nutritive and anti-nutritive composition of leaves of Moringa oleifera phytochemistry and pharmacology. 2007;3:339,334.
Paliwal R, Sharma V, Pracheta, Sadhna S. Elucidation of free radical scavenging and antioxidant activity of aqueous and hydro-ethanolic extracts of Moringa oleifera pods. Res J pharmacy Technology. 2011;4:566-571.
Sharma V, Paliwal R, Janmeda P, Sharma S. Renoprotective effects of Moringa oleifera pods in 7,12 dimethylbenz [a] anthracene exposed mice. J Chin Int Med. 2012;10:1171-8. Anwar F, Latif S. Moringa oleifera, a food plant with multiple medicinal uses (Phytherapy Research). 2007;1:17-25.
Lai TY, Weng YJ, Kuoi WW. Taohe Chengqi. Ameliorates acute liver injury induced by carbon tetrachloride in rats; 2010. Tang M. Therapeutic potential of Moringa oleifera leaves in chronichyperglycemia and dyslipidemia: A review. Front Pharmacol. 2012;3:1-12.
Huang GJ, Deng JS, Huang SS, et al. Protective effect of antrosterol from Antrodia camphorate submerged whole broth against carbon tetrachloride-induced acute liver injury in mice. Food Chem. 2012;132:709-16.
Khawaja TM, Tahira M, Ikram UK. Moringa oleifera: A natural gift- A review. J Pharm Sci Res. 2010;2:775-81.
Arora DS, Onsare JM, Kuar H. Bioprospceting of Moringa (Moringaceae) microbiological perspective. J Pharmacog Phytochem. 2013;1:193-215.
Onsare JG, Kaur H, Arora DS. Antimicrobial activity of Moringa oleifera from different locations against some human pathogens. J Med Plants. 2013;1: 80-91.