Main Article Content
The utilization of social media tools is an integral part of rural youth lives today. Over some time utilization of social media has been changed the attention of rural youth. The development of rural youths on social media has reached at a different level, without social media, every individual of rural youth cannot think about the direction of their respective growth and futures. The research studies on the utilization of social media conducted across the world by different authors and review extensively for drawing constructive inference for future study and reference. The development of rural youth on social media is now leading to addiction. The major sources and several studies reported that it is widely accepted the overutilization of social media has a profound negative influence on the rural youths. This study highlights the main purposes of utilizing social media by rural youth and to attempt have been made to find out the time spent on surfing the various social networking sites. This study focuses on the major and the positive and negative effects of utilizing social media on the life of rural youths.
Raghvan NS. Social effects of mass media in India. New Delhi: Gyan Publishing House; 1966.
Luhmann N. The reality of mass media. United States: Stanford University Press; 2000.
Rampal K. Media, sex, violenc, drugs and the global village. England: Rowman and Little Field Publishers; 2001.
Jain S. Youth, media and social change. Jaipur: Sublime Publications; 2005.
Subramanyam Kaveri Subrahmanyam, Adolescent online communication: old issues, new intensities; 2006.
Knight, Kristina Knight. Is social networking losing clout with youth? Biz Report; 2006.
Available:http://www.bizreport.com/2006/10/is social networking losing clout with youth.html
Boyd Danah. Why Youth (Heart) social network sites: The role of networked publics in teenage social life. MacArthur Foundation Series on Digital Learning Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge; 2007. MA: MIT Press
Tynes, Brendesha M. Tynes. Journal of Adolescent Research Internet Safety Gone Wild? Sacrificing the Educational and Psychosocial Benefits of Online Social Environments; 2007.
Lenhart, Amanda Lenhart Adolescent social networking, 2007.
Larsen, Malene Charlotte Larsen. Girls are more preoccupied with photo comments than boys; 2009.
Wintour Patrick Wintour. Face book and Bebo risk ’infantilizing’ the human mind; 2009.
Valkenburg PM, Peter J. Social consequences of the internet for adolescents: A decade of research. Current Directions in Psychological Science. 2009;18(1):1-5.
Lenhart, Amanda Lenhart. Adults and social network websites, 2009.
Available:http://www.pewinternet.org/˜/media//Files/Reports/2009/PIP Adult social networking data memo FINAL.pdf.pdf
Salkowitz R. Young world rising. New Jersey: John Wiley & Sons; 2010.
Kirsh S. Media and youth: A developmental perspective. New Jersey: John Wiley & Sons; 2010.
Choudhary R. Role of media in society. New Delhi: Mehra Offset Press; 2010.
Haryal V. Social media simplified. Delhi: Prabhat Prakashan; 2011.
Sisira Neti. The impact of social media and the advancement in technology. International Journal of Enterprise Computing and business Systems. 2011;1(2). ISSN (Online): 2230--88498849
Wanajak K. Internet use and its impact on secondary school students in Chiang Mai, Thailand (Doctoral dissertation, Edith Cowan University); 2011.
Soumya Dutta. Social responsibility of media and Indian democracy. Global Media Journal - Indian Edition/ Summer Issue / June; 2011.
Hendrick J. Social media: Usage and Impact. United Kingdom: Lexington Books; 2012.
Sharma M. Communication media and social development. Delhi: Nirmal Book Agency; 2012.
Saxena M. Issues of Communication Development and Society, New Delhi: Kanishka Publishers; 2012.
Linda Steiner. Social media instruction in journalism and mass communications higher education Philip Merrill College of Journalism, Brooke Elizabeth Auxier; 2012.
Murthy D. Twitter: Social communication in the Twitter age. U.K: Wiley Publishers; 2012.
Athique A. Indian media. United Kingdom: Polity Press; 2012.
Geert L. Networks without a cause: A critique of social media. United Kingdom: Polity Press; 2012.
Ruddock A. Youth and media. London: Sage Publications; 2013.
Buckingham D. Youth cultures in the age of global media. U.K.: Palgrave. Macmillan; 2014.
Gurusamy MP. A study on the influence of social networking sites on the interpersonal relationships of college students in Chennai and Coimbatore cities of India. International Journal of World Research. 2014;XI:48-56.
Jesu Kulandairaj A. Impact of social media on the lifestyle of youth. International Journal of Technical Research and Applications. 2014;2(8):22-28. e-ISSN: 2320-8163.
Bhargava A, Rani M, The influence of social media on Indian teenagers. International Journal of Science, Technology & Management. 2015;4:246-256. Available:https://www.ijstm.com/images/short_pdf/1430388 217_524.pdf
Thirumoorthi P, Ramesh Kumar C. A study on the impact of social sites among the youngsters with special Reference to Vishnu computers in Erode District. International Journal of Applied Research 2015;1(11):09-12.
Tarek A. El-Badawy, Yasmin Hashem. The impact of social media on the academic development of school students. International Journal of Business Administration. 2015;6(1).
Blair S. Technology and youth: Growing up in the digital world. U.K: Emerald Group Publishing; 2015.
Nerone J. Media and public life. United Kingdom: Polity Press; 2015.