Main Article Content
The production and marketing of rice cultivation have been studied in Vizianagaram district of Andhra Pradesh during 2018-19. Tools such as costs and returns, marketing margins, input use efficiency, marketing margins and price spread were used for the study. The results have shown that the Benefit-Cost ratiois 1.05. The input use efficiency has shown a negative significance for chemical fertilizers,pesticides and seed rate. The price spread analysis has shown that the producers receive 27% of the consumer price. Marketing margin for the adopted marketing channel was worked out by comparing the prices prevailing at each stage of marketing. Since used prices were related to a particular point of time and as small concurrent margins were also worked out.
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