Challenges of Poultry Farmers at Ejisu Municipality, Ghana
Margaret Aba Sam Hagan *
Department of Agropreneurship, Faculty of Entrepreneurship and Enterprise Development, Kumasi Technical University, Kumasi, Ghana.
*Author to whom correspondence should be addressed.
Abstract
The objective of the study was to identify the main marketing challenges that confront poultry farmers in Ejisu Municipal in their attempt to sell poultry products. Data collection was by questionnaires and interviews and data collected was analysed by using descriptive statistics. The result showed that marketing strategies employed include sales promotion, branding and personal selling. Marketing channels include local market and retail shops. The main challenges faced by the farmers included high cost of feed and medicine. Based on the result it can be concluded that the farmers used limited market channels and sales promotion strategies. The key challenges faced by the farmers are the high cost of farm inputs. It is therefore recommended that farmers in the study area should intensify the use of the other marketing strategies such as free delivery service and/or door-to-door sales to organisations and institutions. In addition, government should subsidize poultry farm inputs for farmers.
Keywords: Government subsidy, marketing channels, marketing strategies, business size.