Documentation and Analysis of Digital Start-Ups in Agriculture and Improving Public Extension System from Digital Start-Up Experiences
Dadimi Anil Kumar Reddy *
Extension Division, ICAR-NDRI, Karnal, Haryana, India.
Shaik N. Meera
TTT Section, ICAR-IIRR, Hyderabad, India.
M. A. Khan
Departement of Agricultural Extension, IGKV, Raipur, Chhattisgarh, India.
*Author to whom correspondence should be addressed.
Abstract
Aim: To document and analyze digital start-ups operating in the field of agriculture and suggesting some strategies to improve public extension system.
Study Design: Descriptive was employed for the study.
Duration of the Study: Study was carried out between last quarter of 2018 and first quarter of 2019.
Methodology: Desk study method was adopted to document the start-ups and focus group discussion was carried out with the experts in the field of agriculture extension.
Results: Fifty two digital start-ups were operating in the agriculture sector and these start-ups were placed into different components across agriculture value chain.
Conclusion: Government agencies are rich sources of data and on the other side start-ups lack data and are fully equipped to serve farmers. So, collaboration between the two could be a game changer in revolutionizing the agriculture extension system.
Keywords: Start-ups, digital, public extension system